50 Years of IDC Book Set

In 2019, IDC School of Design at IIT Bombay celebrated its 50th anniversary. To mark this milestone, a special commemorative volume book set was created to highlight IDC's history, journey and achievements.

I was honored to be chosen as the creative director for this project, which allowed me to work closely with leading figures in Indian design and delve into the rich history of India's top design school. 

Role

Creative Director

Skills

Project Management, Research, Communication Design, Creative Writing

Guide

Ravi Poovaiah, Ajanta Sen

IDC School of Design, IIT Bombay

Behind the scenes

Afloat was made as a part of my master's thesis on 'word-image relationship in visual narratives'. The thesis talks in detail about how audio and visual narratives can be related in 3 ways; juxtaposing, complementary and supplementary.

This is an example of the supplementary approach. It relates words to images in such a way that the visuals explore the emotions and nuances of the poem in greater depth, elucidate more than what is apparent in the poem and therefore, add another layer of meaning to the poem. 

Watch this short video presentation to understand the process behind making the short film. 

FPS Rate

7 - 10

Project duration

3 months

Total illustrations

~ 1800

Process

Ideation

Storyboarding

Visual Style

Animation

Editing

Sound Design

Awards

Best Sudent Director

Cannes Indie Shorts Awards

Cannes, France

Outstanding Achievement

Tagore International Film Festival

Kolkata, India

Best Short Film

Bootstrap International Film Festival

North Carolina, USA 

Best Animated Short

Indo Global International Film Festival

Mumbai, India

Award Winner

The NEXT International Film Festival

Kolkata, India

Best Editor

Ritu Rangam Film Festival 2022

Kolkata, India

Best Director

MitreoFilmFestival2022

Caserta, Italy

Best Film

Bollywood International Film Festival

Mumbai, India

Best Short Film

GlobalGirl Media Film Festival

United Kingdom

Best Animation Short

Rome Prisma Film Awards

Rome, Italy